ShelfGenie, a Neighborly company, needed to localize its home and service pages with SEO-driven, community-focused copy for each of its franchise locations across the U.S. The goal was to position ShelfGenie as a trusted local neighbor—not just a national shelving brand—while clearly communicating its value, services, and process.
My Role
SEO-Driven Copy: Wrote high-converting website and blog content for ShelfGenie, balancing search visibility with clear, engaging messaging.
Localized & Global Messaging: Adapted voice to each market, using community-specific language to build trust and relatability.
Clarity & Process-Focused: Simplified complex product details into scannable steps, highlighting installer expertise and neighborly reliability—guiding homeowners seamlessly from interest to action.
Strategic CTAs & Linking: Drove conversions with compelling calls-to-action and internal linking, keeping copy concise yet impactful.
