BWS Heating & Air needed to refine its marketing strategy to better connect with long-term customers, improve service offerings, and attract new clients. To build trust and drive conversions, they required market research to uncover customer pain points, high-converting Facebook ad copy, and a landing page designed to turn visitors into booked appointments, all while reinforcing their reputation as a reliable, cost-effective, and neighborly service provider.
My Role
Customer Research: Conducted market research via customer surveys to identify key needs: trustworthiness, affordability, and fast service.
Ad Copy: Created locally-focused Facebook ads emphasizing reliability, urgency, and family-owned values to drive leads.
Landing Page: Built a high-converting page with strong CTAs, trust signals, and streamlined booking to boost appointments.
Brand Voice: Refined messaging to highlight community roots and customer-first service across all touchpoints.
