Living Well, Spending Less is a lifestyle brand for busy, budget-conscious moms. The client needed an email marketing campaign to launch new products and nurture customer relationships. The emails had to provide immediate value through actionable content while maintaining an authentic, mom-to-mom voice that felt both relatable and authoritative.
My Role
Email Strategy: Boosted open rates with compelling subject lines and action-driven CTAs.
Relatable Brand Voice: Created a warm, expert tone that resonated like a mom friend's trusted advice.
Personalized Content: Segmented campaigns by needs (meal planning, self-care) for higher conversions.
Conversion Optimization: Refined send times, design and preview text to maximize engagement.
