Juan Almonte, a foreclosure specialist, needed six pages of website copy that would genuinely connect with struggling homeowners, particularly immigrant families who often feel overwhelmed by complex financial terms and processes. The goal was to position Juan as both an expert and an advocate. Someone who sees each client's fight as his own because helping families navigate foreclosure isn't just his business—it's his purpose.
My Role
Wrote 6 pages of website copy (Home, About, Sales, Loss Mitigation, Property Management, Success Stories) in a warm yet professional voice.
Translated complex foreclosure solutions into clear, jargon-free language for overwhelmed homeowners.
Optimized content with localized SEO while maintaining natural readability.
Strategically framed content to acknowledge anxieties while guiding visitors toward actionable solutions.
Designed clear call-to-action pathways to help overwhelmed visitors quickly find the help they need.
