Shred Happens wasn’t just cooking—he was crushing it. With millions of Instagram followers devouring his simple, low-carb recipe reels, he was ready to take his flavors beyond social media. To do that, he needed recipes that dominated Google searches while leveraging affiliate partnerships to amplify his online authority. And most importantly? A cookbook that would cement his legacy. Not just as an influencer, but as a household name.
My Role
SEO Food Blog Writing: Turned short-form reel recipes into long-form, keyword-rich blog posts that ranked on Google, expanding his audience beyond Instagram.
Affiliate & Brand Partnerships: Wrote engaging product reviews and seamlessly showcased sponsors while maintaining authenticity.
Cookbook Ghostwriting: Wrote the introduction, "About" section, recipe blurbs, and chapter summaries for Shred Happens: So Easy, So Good—which hit #3 on the New York Times Best Seller List.
SEO Research & Content Strategy: Identified high-ranking topics and optimized blog structure to maximize traffic and engagement.
